Thursday, August 31, 2017

Augment Your Reality and Find the Force

Following the global phenomenon of Force Friday in 2015, Disney and Lucasfilm announced Find the Force, a global augmented reality (AR) event rolling out on Force Friday II (September 1) to commemorate the worldwide launch of new products inspired by "Star Wars: The Last Jedi."

The pop-up AR treasure hunt aims to unite fans around the world in the battle against the dark side in a unique three-day event at over 20,000 retail locations across 30 countries. As fans turn up to take home new "The Last Jedi" products, they will have the opportunity to activate a unique augmented reality experience featuring "Star Wars" characters, including fan-favorites and new surprise additions from the film.

Find out how you can augment reality right here.

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