Saturday, January 9, 2021

Baby Yoda Joins The American Library Association's READ Campaign

Baby Yoda is headed to libraries to encourage students to read!

Grogu (or Baby Yoda as most prefer to call him) is featured on a poster and bookmark as part of the American Library Association's READ campaign. Links to order both are included below.

The ALA's READ campaign celebrates the joy of reading and the importance of lifelong learning. For more than 30 years, the iconic READ posters have featured celebrities, musicians, award-winning authors and illustrators, and library advocates who’ve lent their star power to support our nation’s libraries.

Proceeds from the sale of the posters and bookmarks will fund advocacy, awareness, and accreditation programs for library professionals worldwide.

Star Wars characters have a long history with the READ campaign. Dating back to the 1980s, Yoda, C3PO and R2D2 have all been featured on READ posters. 

"Baby Yoda is one of the biggest stars in the galaxy – and we’re thrilled to feature such a beloved character in one of ALA’s most recognized campaigns," ALA President Julius Jefferson, Jr. said. "We hope that library supporters, Star Wars fans, and others will use this poster and bookmark to inspire minds to discover the vast resources libraries offer. Special thanks to Disney-Lucasfilm Press for their continued generous support of libraries."

The American Library Association (ALA) is the foremost national organization providing resources to inspire library and information professionals to transform their communities through essential programs and services. For more than 140 years, ALA has been the trusted voice of libraries, advocating for the profession and the library's role in enhancing learning and ensuring access to information for all.

Click here to order the Baby Yoda READ poster from the ALA website.

Click here to order the Baby Yoda READ bookmarks from the ALA website. 

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